Cost Per Click (CPC) Calculator
Calculate your cost per click and find what CPC you can afford based on your close rate and margins.
% of clicks that convert to leads/sales
Your CPC
Current cost per click
$5.00
Max Affordable CPC
Break-even point
$12.50
Cost per Conversion
10 conversions
$100.00
Your CPC of $5.00 is below your max affordable CPC of $12.50. You're profitable—earning $7.50 per click on average.
Understanding Cost Per Click
CPC is what you pay each time someone clicks on your ad. It's determined by an auction where you compete against other advertisers for the same keywords.
CPC = Total Ad Spend ÷ Total Clicks
Example: $1,000 spent ÷ 200 clicks = $5.00 CPC
Max Affordable CPC = AOV × Gross Margin × Conversion Rate
Example: $500 × 50% × 5% = $12.50 max CPC
CPC Benchmarks for DFW
Typical Google Ads CPC by Industry (DFW)
HVAC
$15-45
Emergency terms higher
Plumbing
$12-40
24/7 terms premium
Roofing
$20-60
Storm season spikes
Dental
$8-25
Procedure-specific
Legal
$50-200+
Injury highest
Med Spa
$5-20
Treatment varies
CPC alone doesn't tell the story
Frequently Asked Questions
Related Tools
CPL Calculator
Calculate your cost per lead across channels. Compare paid vs. organic vs. maps visibility to optimize spend.
ROAS Calculator
Calculate your return on ad spend and break-even point. Find out if your Google Ads or paid campaigns are actually profitable.
Conversion Rate
Calculate conversion rates at every stage: visitors to leads, leads to booked jobs. Benchmark against industry standards.