Marketing Calculators
for Service Businesses
Free tools to measure what matters. Calculate your true cost per customer, return on ad spend, and marketing payback period. Built for local service businesses in Dallas–Fort Worth.
ROI & Unit Economics
Understand the true profitability of your marketing spend
ROAS Calculator
Calculate your return on ad spend and break-even point. Find out if your Google Ads or paid campaigns are actually profitable.
CAC Calculator
Calculate your cost to acquire each new customer. Compare CAC across channels to find your most efficient marketing spend.
LTV Calculator
Estimate the true lifetime value of your customers including repeat business and referrals. Critical for service businesses.
LTV:CAC Ratio
Calculate whether your customer acquisition costs are sustainable. See how your ratio compares to industry benchmarks.
Payback Period
Calculate how long until a new customer becomes profitable. Essential for managing cash flow in service businesses.
Advertising Metrics
Measure and optimize your paid acquisition performance
CPC Calculator
Calculate your cost per click and find what CPC you can afford based on your close rate and margins.
CPL Calculator
Calculate your cost per lead across channels. Compare paid vs. organic vs. maps visibility to optimize spend.
Conversion Rate
Calculate conversion rates at every stage: visitors to leads, leads to booked jobs. Benchmark against industry standards.
Ad Budget
Calculate how much you should spend on ads based on your desired customer count, close rate, and cost per lead.
Revenue Per Lead
Calculate the true value of each inbound lead based on your average job value and close rate.
Local & Service Business
Tools specific to local service businesses in DFW
Lead Response ROI
Calculate the revenue impact of faster lead response times. Leads contacted within 5 minutes convert 9x better.
Review ROI
Calculate what a 5-star review is worth to your business. See the correlation between reviews and click-through rates.
Visibility Score
Audit your Google Business Profile completeness, citation consistency, and review velocity. Find visibility gaps.
Service Area
Analyze your service area coverage: map radius, population density, and competition. For multi-location or service-area businesses.
SEO ROI
Calculate your SEO break-even point and ROI. See how long until your SEO investment becomes profitable based on leads, close rate, and job value.
Need a custom analysis?
These calculators give you a starting point. For a complete picture of your DFW market position, get a custom breakdown.
Get a DFW Market Breakdown