Local Visibility Score Calculator

Audit your Google Business Profile completeness, citation consistency, and review velocity. Find visibility gaps.

Check Your Local Visibility Score
Answer questions about your local presence to identify visibility gaps.

Google Business Profile

Reviews

stars

Citations & Consistency

Your Score

51

out of 100

Fair

Significant gaps

Quick Wins:

  • • Complete all GBP sections (+10 points)
  • • Add services to your GBP (+8 points)
  • • Start posting weekly updates (+7 points)
  • • Respond to your reviews (+5 points)
  • • Get listed on major directories (+10 points)

What Impacts Local Visibility

Scoring Breakdown

GBP Fundamentals

30 pts

Profile, verification, completeness

GBP Optimization

15 pts

Services, posts, photos

Reviews

35 pts

Count, rating, velocity, responses

Citations & NAP

20 pts

Consistency and directory presence

Why These Factors Matter

Understanding these local ranking factors helps you prioritize optimization efforts. For more depth on how local visibility actually works in DFW, see our Local SEO & Google Maps guide.

Google's local ranking factors

Google confirms three main factors for local rankings: relevance (how well your profile matches the search), distance (proximity to searcher), and prominence (how well-known your business is). Your visibility score measures prominence signals.

GBP Completeness

Complete profiles rank better. Every field, service, and photo adds context Google uses to match you with searches.

Review Signals

Reviews are a confirmed ranking factor. Quantity, quality, and recency all matter. Responses show engagement.

NAP Consistency

Matching name, address, phone across the web validates your business. Inconsistencies create confusion and hurt trust.

Citation Quality

Directory listings are trust signals. Focus on quality, relevant directories over quantity of low-quality citations.

Frequently Asked Questions

Learn More

Explore our in-depth analysis on related topics.